Top 8 Best Free Search Engine Optimisation Websites & Tools

Here is a list of 8 excellent and free search engine optimisation websites that can help you accomplish important SEO tasks.

By Tim TrottSEO Guide • May 29, 2013
Search Engine Optimisation

This article is part of a series of articles. Please use the links below to navigate between the articles.

  1. SEO Strategy - Search Engine Optimization Tips in 2025
  2. A Guide to the Robots.txt Exclusion Protocol
  3. What Are XML Sitemaps and Why Do You Need One?
  4. How to Use Google Search Central (formerly Google Webmaster Tools)
  5. Google Analytics for Tracking Website Visitor Statistics
  6. How to Start Earning Money with Google Adsense in 2025
  7. Website Loading Times Are Vital - How to Improve Your Performance
  8. How To Improve Website Speed By Enabling GZip Compression
  9. How to Leverage Google Trends for Effective Keyword Research
  10. Top 8 Best Free Search Engine Optimisation Websites & Tools
Top 8 Best Free Search Engine Optimisation Websites & Tools

Here is a list of 8 excellent and free search engine optimisation websites that can help you accomplish various SEO tasks, e.g. backlink investigation and keyword research. These tools are an incredibly powerful resource in any SEO strategy.

An SEO audit is a comprehensive analysis of your website that identifies the site's weaknesses. It should also offer concrete, actionable recommendations to improve the website's organic search rankings and generate more online revenue. This collection of free SEO tools will help you improve your website and attract more organic search results.

SEO (Search Engine Optimisation) Analysis Tool

SEO Workers Search Engine Optimisation Analysis Tool helps you analyse and measure your web pages' ranking potential. It doesn't only analyse your pages' Meta Tags; it also tries to use the same spider technology as the search engine spiders themselves. There is also a Firefox SEO extension, which you can use to test your pages with just a single click. Visit the seo analysis tool extension page for more information.

SEO (Search Engine Optimization) Analysis Tool
SEO (Search Engine Optimization) Analysis Tool

SEO Analysis Tool Features

  • Analyse the HTTP headers returned from the web server
  • Analyse the length and relevancy of the Title tag
  • Analyse the length and relevancy of the Description meta tag
  • Analyse the number of keywords and relevancy of the Keywords meta tag
  • Analyse the Robot meta tag directives and if search engines are allowed to spider the page
  • Check the page's most relevant keywords and key phrases
  • Check how the page may be displayed within search engine results
  • Check the internal and external URLs (links) found on the page, and if they are followed or not
  • Check the keywords found in the Anchor tags (links)
  • Check the keywords found in the image Alt attributes
  • Check the page Heading and Phrase elements

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SEOptimer

SEOptimer is a website review and SEO audit tool. This handy tool is for web admins and SEO experts and checks over 20 major on-page SEO factors for any page on the website.

SEOptimer
SEOptimer

Advantages of SEO audit

  • Improve on page SEO
  • Test any subpage
  • SEO tips for your website
  • Free PDF report

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Google PageSpeed Insights

Fast and optimised pages increase visitor engagement, retention, and conversions. The PageSpeed family of tools is designed to help you optimise the performance of your website. PageSpeed Insights products will help you identify performance best practices that can be applied to your site, and PageSpeed optimisation tools can help you automate the process.

PageSpeed Tools
PageSpeed Tools

Advantages of Google PageSpeed Insights

  • Quick and easy to set up
  • Keep your edge with the latest optimisation technologies
  • Fast and secure with Google infrastructure
  • Happier users, better conversion

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Google AdWords Keyword Research

The Google AdWords Keyword is the defacto tool for keyword research, an essential aspect of SEO. This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try.

Google AdWords Keyword Tool
Google AdWords Keyword Tool

Features of the Google AdWords Keyword Research

  • Broad, Exact or Phrase match volumes
  • Global vs. Local Monthly search volumes
  • Approximate CPC and Competition
  • Local Search Trends
  • Include/Exclude terms

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Google Analytics

Google Analytics not only lets you measure sales and conversions but also gives you fresh insights into how visitors use your site, how they arrive on your site, and how you can keep them coming back.

Google Analytics
Google Analytics

Features of Google Analytics

  • Content Analytics
  • Social Analytics
  • Mobile Analytics
  • Conversion Analytics
  • Advertising Analytics
  • Google Analytics Application Gallery

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SocialMention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.

SocialMention
SocialMention
  • Locate social mentions on the web
  • Indicates if mentions are positive, negative, or neutral
  • Reports who is talking about the subject the most
  • Top Hash Tags Used in Twitter Tweets
  • PostRank is a measure of social engagement
  • Indicates where the blog sources are coming from

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Google Webmaster Tools

Improve your site's visibility in Google search results. It's free.
Google Webmaster Tools provides detailed reports about the visibility of your pages on Google. To get started, add and verify your site, and you'll see information immediately.

Google Webmaster Tools
Google Webmaster Tools

Features of Google Webmaster Tools

  • Get Google's view of your site and diagnose problems
  • Discover your link and query traffic
  • Share information about your site

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WooRank

WooRank is the most popular Website Review and SEO Tool. Run a free review, then create a project to track and optimise your website.

WooRank
WooRank

Features of WooRank

  • In-depth Reports of SEO, Social Media, Mobile Optimization, Usability and much more.
  • Get in-depth insights by reviewing a specific internal web page.
  • Compare against your competition and get inspired by best practices.
  • Easily customise brandable reports for your clients.
  • Instantly receive all the key metrics of websites you're involved with.
  • Analytics, Social Insights, Backlinks, SERP...monitor what matters.
  • 129 to-dos and get things done to rank higher in search results.
  • Set your project and relax: monitoring is steady and fully automatic.
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