8 Excellent (and Free!) Search Engine Optimization Websites

Last Updated May 27, 2023 by Tim Trott. First Published in 2013.

855 words, estimated reading time 3 minutes.

Search Engine Optimisation Series

Here is a list of 8 excellent and free search engine optimization websites that can help you accomplish important SEO tasks.

Here is a list of 8 excellent and free search engine optimisation websites that can help you accomplish various SEO tasks, e.g. backlink investigation, keyword research, etc... When used together these tools are an incredibly powerful resource in any SEO strategy.

An SEO audit is a comprehensive analysis of your website that identifies the site's weaknesses. It should also offer concrete, actionable recommendations for improving the website's organic search rankings and generating more online revenue. This collection of free SEO tools will help you improve your website and attract more organic search results.

SEO (Search Engine Optimization) Analysis Tool

SEO Workers Search Engine Optimisation Analysis Tool helps you to analyse and measure the ranking potential of your web pages. It doesn't only analyse the Meta Tags of your pages, rather it tries to use the same spider technology as the search engine spiders themselves. There is also a Firefox SEO extension which you can use to test your pages with just a single click. Visit the seo analysis tool extension page for more information.

SEO Analysis Tool Features

Analyse the HTTP headers returned from the web server
Analyse the length and relevancy of the Title tag
Analyse the length and relevancy of the Description meta tag
Analyse the number of keywords and relevancy of the Keywords meta tag
Analyse the Robots meta tag directives and if search engines are allowed to spider the page
Check the page's most relevant keywords and/or key phrases
Check how the page may be displayed within search engine results
Check the internal and external URLs (links) found on the page, and if are followed or not
Check the keywords found in the Anchor tags (links)
Check the keywords found in the image Alt attributes
Check the page Heading and Phrase elements

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SEOptimer

SEOptimer is a website review and SEO audit tool. This handy tool is for webmasters and SEO experts and checks over 20 major on-page SEO factors for any page on the website.

Advantages of SEO audit

Improve on page SEO
Test any subpage
SEO tips for your website
Free PDF report

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Google PageSpeed Insights

Fast and optimised pages lead to higher visitor engagement, retention, and conversions. The PageSpeed family of tools is designed to help you optimize the performance of your website. PageSpeed Insights products will help you identify performance best practices that can be applied to your site, and PageSpeed optimisation tools can help you automate the process.

Advantages of Google PageSpeed Insights

Quick and easy to set up
Keep your edge with the latest optimization technologies
Fast and secure with Google infrastructure
Happier users, better conversion

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Google AdWords Keyword Research

The Google AdWords Keyword is the defacto tool for keyword research, an incredibly important aspect of SEO. This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try.

Features of the Google AdWords Keyword Research

Broad, Exact or Phrase match volumes
Global vs. Local Monthly search volumes
Approximate CPC and Competition
Local Search Trends
Include/Exclude terms

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Google Analytics

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Features of Google Analytics

Content Analytics
Social Analytics
Mobile Analytics
Conversion Analytics
Advertising Analytics
Google Analytics Application Gallery

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SocialMention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.

Locate social mentions on the web
Indicates if mentions are positive, negative, or neutral
Reports who is talking about the subject the most
Top Hash Tags Used in Twitter Tweets
PostRank is a measure of social engagement
Indicates where the blog sources are coming from

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Google Webmaster Tools

Improve your site's visibility in Google search results. It's free.
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.

Features of Google Webmaster Tools

Get Google's view of your site and diagnose problems
Discover your link and query traffic
Share information about your site

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WooRank

WooRank is the most popular Website Review and SEO Tool. Run a free review then create a project to track and optimise your website.

Features of WooRank

In-depth Reports of SEO, Social Media, Mobile Optimization, Usability and much more.

Get in-depth insights by reviewing a specific internal web page.

Compare against your competition and get inspired by best practices.

Easily customize brandable reports for your clients.

Instantly receive all the key metrics of websites you're involved with.

Analytics, Social Insights, Backlinks, SERP...monitor what matters.

129 to-dos and get things done to rank higher in search results.

Set your project and relax: monitoring is steady and fully automatic.

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