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Creative Logos with Hidden Meanings

Hidden meanings in logos you probably missed

By , 2nd January 2012 in Graphic Design

Here is a collection of famous creative logos that have a secret hidden meaning. Once you have seen the hidden meaning, you can't help but notice it every time!

FedEx-Logo Illustrates use of Negative Space, creating an arrow between the E and x
FedEx-Logo Illustrates use of Negative Space, creating an arrow between the E and x

The FexEx logo has a right-facing arrow symbolising progress, movement, advancing etc. between the E and the x at the end.

Amazon Logo
Amazon Logo

Amazon offers everything from A to Z, can you spot the connection in their logo? Also, the downward curve on the arrow can represent a smile, making the logo look more friendly.

London Symphony Orchestra Logo
London Symphony Orchestra Logo

The London Symphony Orchestra logo displays the letters LSO in a handwritten typeface, but does it also look like an orchestra conductor as well? He is holding his baton in his left hand, and his right hand up towards his head.

Sony Vaio Logo
Sony Vaio Logo

The Sony Vaio logo cleverly incorporates the transition from analogue to digital, with the Va being formed from a sine wave, and the io being digital binary.

Sun Microsystems Logo
Sun Microsystems Logo

The Sun Microsystems logo is clever in that it spells the word Sun in a neverending circle, and can be seen at every angle.

Planetary Society Logo
Planetary Society Logo

The Planetary Society logo cleverly disguises Saturn in its logo in the first letter of Planetary.

LG logo
LG logo

The LG logo may at first look like a face made from the letters L and G, but if you rotate it and move the L you get Pac-Man as well!

Further Reading
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